A Pinch of PR

Jenna Faller brings 18+ years of food, wine, spirits, and consumer packaged goods expertise to the table of Pinch PR. Having worked in both agency and in-house settings, her experience spans 360 media strategy, brand positioning, executive visibility, FAM events, and influencer partnerships. Specializing in earned media relations, Jenna has secured coverage in top consumer publications like USA Today, San Francisco Chronicle, InStyle, and Food & Wine, and national broadcast such as TODAY Show, CBS Sunday Morning, and The Drew Barrymore Show.

Harnessing the pop-culture zeitgeist du jour, Jenna is able to turn product launches and mission statements into news-jacking moments for her clients.

Previous clients include pantry, cellar, and refrigerator staples such as: Tabasco, CLIF Bars, Cupcake Vineyards, Hess Family Estates, Michael David Winery, Hanson of Sonoma Vodka, The Duke Bourbon, Tillamook County Creamery Association, The Raley’s Companies, and more!

Consulting Services

PR Strategy and Execution - Press release writing, audience targeting, pitch development, media list development.
Product Launches
Gift Guide Placements
Regional Broadcast Segments
Sample Mailings & Programming
Consumer and Scoring Award Submissions
Executive + Spokesperson Media Training
Spokesperson Talking Points
Resource + Expert Positioning
Booking + Staffing Media FAM Trips
Facilitating New Product + Library Tastings
Media Pitching 101 - From the subject line to follow-up. Great for junior staff looking to kickstart some earned media momentum. Session includes:
Brainstorming media angles
Newsjacking + SEO workshopping
Media list development
Drafting compelling pitches
The art of relationship building with key media