A Pinch of PR

Jenna Faller brings 19+ years of food, wine, spirits, and consumer packaged goods expertise to the table of Pinch PR. Having worked in both agency and in-house settings, her experience spans 360 media strategy, brand positioning, executive visibility, FAM events, and influencer partnerships. Specializing in earned media relations, Jenna has secured coverage in top consumer publications like The New York Times, USA Today, San Francisco Chronicle, InStyle, and Food & Wine, Buzzfeed, and national broadcast such as TODAY Show, CBS Sunday Morning, and The Drew Barrymore Show.

Harnessing the pop-culture zeitgeist du jour, Jenna is able to turn product launches and mission statements into news-jacking moments for her clients.

Current clients include Platterful, Eclipse Foods, Carinspring Craft Flour, and The St. Helena Hospital Foundation. Previous clients include pantry, cellar, and refrigerator staples such as: Tabasco, CLIF Bars, Forager Project, Cupcake Vineyards, Hess Family Estates, Michael David Winery, Hanson of Sonoma Vodka, SakéOne, The Duke Bourbon, Tillamook County Creamery Association, The Raley’s Companies, and more!

Consulting Services

An event centerpiece with yellow flowers, apples, and cherry tomatoes, with a personalized nameplate reading 'JENNA' surrounded by glassware and colorful table settings.

  • PR Strategy and Execution - Press release writing, audience targeting, pitch development, media list development.

    Product Launches

    Gift Guide Placements

    Regional Broadcast Segments

    Sample Mailings & Programming

    Consumer and Scoring Award Submissions

  • Not every brand needs an ongoing PR retainer.

    Sometimes you need a smart, strategic roadmap to guide a product launch, rebrand, market expansion, company milestone, or new chapter of growth.

    The Pinch Playbook is a focused PR strategy engagement designed for food, beverage, wine, hospitality, and CPG brands looking for expert communications guidance without a long-term commitment.

    Together, we’ll build a customized PR roadmap tailored to your business goals, including:

    • Brand messaging and positioning recommendations

    • Media-worthy story angles and news hooks

    • Target media and influencer opportunities

    • Launch or announcement strategy

    • Thought leadership opportunities

    • Partnership and event recommendations

    • Content and social amplification ideas

    • A prioritized action plan for the next 3–6 months

    You’ll walk away with a clear, actionable playbook designed to help your brand build visibility, tell a stronger story, and create meaningful momentum.

  • Executive + Spokesperson Media Training

    Spokesperson Talking Points

    Resource + Expert Positioning

  • Booking + Staffing Media FAM Trips

    Facilitating New Product + Library Tastings

  • Media Pitching 101 - From the subject line to follow-up. Great for junior staff looking to kickstart some earned media momentum. Session includes:

    Brainstorming media angles

    Newsjacking + SEO workshopping

    Media list development

    Drafting compelling pitches

    The art of relationship building with key media

Coverage Highlights

Coverage Highlights

Text reading 'Tasting Table' in black font on a white background.
InStyle logo in black text on a white background
Forbes Vetter logo in black and white
Simply Recipes logo with a teal flower-like design and the words 'Simply Recipes' in teal and green.
Logo for Kitchn featuring a yellow circular icon and black text.
Logo for Wine Enthusiast featuring a cartoon dog holding a glass of red wine.
Forbes logo in blue text
Black text spelling 'People' on a gray background.
The word 'Parade' written in black text on a white background.
USA Today 10Best logo with a blue circle and the number 10, alongside the text 'USA TODAY 10 BEST' in black and blue.
Text that reads 'San Francisco Chronicle' in a blackletter font.
Colorful rainbow graphic with the word 'TODAY' written below.
The word 'BRIDES' in large, black, serif font.
Travel + Leisure logo
Logo of 'The Drew Barrymore Show' with white text on a yellow background.
Text reading 'FOOD & WINE' in black font on a white background.
Food Network logo with white text on a red background.
The word 'mashed' in bold red letters.

Contact

Interested in working together? Shoot me a note and I’ll be in touch shortly!