A Pinch of PR

Jenna Faller is a PR strategist and earned media expert with 20+ years of experience turning food, wine, and CPG brands into stories people want to talk about. Having worked across both agency and in-house environments, she brings a 360° perspective to media strategy, brand positioning and messaging, executive visibility, and brand storytelling. Her track record includes coverage in top consumer publications including The New York Times, BuzzFeed, InStyle, Bon Appétit, and Food & Wine, as well as national broadcasts including TODAY, Good Morning America, CBS Sunday Morning, and The Drew Barrymore Show. She’s been successful in spearheading and winning award submissions in trusted outlets such as Good Housekeeping, People Magazine, Allrecipes, and INC.

But Jenna’s real superpower is knowing where a brand fits into the cultural conversation. She has a knack for spotting the hook - the trend, tension, conversation, or pop-culture moment - that can turn a product launch or brand story into something genuinely newsworthy.  In an era where brands are increasingly discovered through search, AI-generated results, and trusted editorial recommendations, her expertise in securing earned coverage has never been more valuable.

Consulting Services

An event centerpiece with yellow flowers, apples, and cherry tomatoes, with a personalized nameplate reading 'JENNA' surrounded by glassware and colorful table settings.

Experience

Current clients include Platterful, Eclipse Foods, Carinspring Craft Flour, Fuel Meals, and Pour Favor Wines. Jenna also serves as fractional SVP of Earned Media at HUNTER PR.

Previous clients include pantry, cellar, and refrigerator staples such as: Tabasco, CLIF Bars, Forager Project, Cupcake Vineyards, Hess Family Estates, Michael David Winery, Hanson of Sonoma Vodka, SakéOne, The Duke Bourbon, Tillamook County Creamery Association, The Raley’s Companies, and more!

Coverage Highlights

Coverage Highlights

Contact

Interested in working together? Shoot me a note and I’ll be in touch shortly!