A Pinch of PR
Jenna Faller is a PR strategist and earned media expert with 20+ years of experience turning food, wine, and CPG brands into stories people want to talk about. Having worked across both agency and in-house environments, she brings a 360° perspective to media strategy, brand positioning and messaging, executive visibility, and brand storytelling. Her track record includes coverage in top consumer publications including The New York Times, BuzzFeed, InStyle, Bon Appétit, and Food & Wine, as well as national broadcasts including TODAY, Good Morning America, CBS Sunday Morning, and The Drew Barrymore Show. She’s been successful in spearheading and winning award submissions in trusted outlets such as Good Housekeeping, People Magazine, Allrecipes, and INC.
But Jenna’s real superpower is knowing where a brand fits into the cultural conversation. She has a knack for spotting the hook - the trend, tension, conversation, or pop-culture moment - that can turn a product launch or brand story into something genuinely newsworthy. In an era where brands are increasingly discovered through search, AI-generated results, and trusted editorial recommendations, her expertise in securing earned coverage has never been more valuable.
Consulting Services
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Not every brand needs an ongoing PR retainer.
Sometimes you need a smart, strategic roadmap to guide a product launch, rebrand, market expansion, company milestone, or new chapter of growth.
The Pinch Playbook is a focused PR strategy engagement designed for food, beverage, wine, hospitality, and CPG brands looking for expert communications guidance without a long-term commitment.
Together, we’ll build a customized PR roadmap tailored to your business goals, including:
• Brand messaging and positioning recommendations
• Media-worthy story angles and news hooks
• Target media and influencer opportunities
• Launch or announcement strategy
• Thought leadership opportunities
• Partnership and event recommendations
• Content and social amplification ideas
• A prioritized action plan for the next 3–6 months
You’ll walk away with a clear, actionable playbook designed to help your brand build visibility, tell a stronger story, and create meaningful momentum.
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PR Strategy and Execution - Press release writing, audience targeting, pitch development, media list development.
Product Launches
Gift Guide Placements
Regional Broadcast Segments
Sample Mailings & Programming
Consumer and Scoring Award Submissions
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Executive + Spokesperson Media Training
Spokesperson Talking Points
Resource + Expert Positioning
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Booking + Staffing Media FAM Trips
Facilitating New Product + Library Tastings
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Media Pitching 101 - From the subject line to follow-up. Great for junior staff looking to kickstart some earned media momentum. Session includes:
Brainstorming media angles
Newsjacking + SEO workshopping
Media list development
Drafting compelling pitches
The art of relationship building with key media
Experience
Current clients include Platterful, Eclipse Foods, Carinspring Craft Flour, Fuel Meals, and Pour Favor Wines. Jenna also serves as fractional SVP of Earned Media at HUNTER PR.
Previous clients include pantry, cellar, and refrigerator staples such as: Tabasco, CLIF Bars, Forager Project, Cupcake Vineyards, Hess Family Estates, Michael David Winery, Hanson of Sonoma Vodka, SakéOne, The Duke Bourbon, Tillamook County Creamery Association, The Raley’s Companies, and more!
Contact
Interested in working together? Shoot me a note and I’ll be in touch shortly!